Integrien Seeks to Gain a Competitive Advantage

Integrien Corporation, the leader in real-time performance analytics, has recently expanded its Technology Advisory Board, by adding members who have previously run some of the largest IT infrastructures in the world. Integrien Corporation applies real time analytics to monitoring data in order to prevent problems from having a negative impact on businesses (1). They have recently developed Integrien Alive, which alerts IT when an application problem is beginning, giving them advanced notice to prevent the problem from spreading. This type of intelligence allows customers to achieve higher quality business operations, with increased efficiency and 24-7 service availability. Furthermore, Integrien is partnered with leading vendors such as IBM, HP, BMC, and VMware(1).

The newest member of the advisory board is Carol Rizzo, who has more than 25 years of IT experience and has helped increase infrastructures at some of the world’s most prestigious firms(1). Some of the firms she has worked with include, AIG, Kaiser Permanente, Citibank, Fidelity Investments, Viacom and Digital Equipment. Through her assistance, these companies have been able to cut down their bottom-line by reducing costs, increase customer satisfaction, and increase revenues leading to a larger top-line. These positive impacts are what any company hope to achieve when they decide to invest in information technology systems. When a company invests in a CRM system, they are hoping to increase market share, retain customers, and ultimately increase their top-line. When a company invests in a SCM system, they are more focused on keeping inventory levels low, and production/shipping costs at a minimum in order to ultimately cut down on their bottom-line.

Many of the new members joining the Technology Advisory Board are previous Chief Technology Officers at companies such as Gateway, QUALCOMM CDMA Technologies, Deloitte Consulting, IBM, and MarketShare Partners. It goes without saying that these individuals have many of years of experience in executive positions, aimed at cutting operations costs for the companies they work for. Carol Rizzo, former Chief Technology Officer at Kaiser Permanente, was able to lead the company in improving system availability, saving over 45 million dollars in reduced physician and nursing time(1). This is just one example of the many major transformations that have been brought about by the new members of Integrien’s Technology Advisory Board.

It is evident that the companies such IBM, Kaiser Permanente, Gateway, Bank of America, Deloitte Consulting, and Wachovia are interested in IT systems as a method of cost reduction and revenue expansion. They have used IT in the past, and have experienced positive outcomes, meaning that they will want to continue to achieve these results and more. This is why Integrien is looking for new members of their advisory board, ones who have exceptional experience and a strong track record. Integrien needs to keep pace with other IT companies, and they are trying to gain a sustainable competitive advantage in its industry by looking for new leadership. New leaders who will bring about change and new ideas. This is exactly what SAP has decided to do recently, in order to increase sales and efficiency, they have let their former CEO go and hired someone else for the job. Sometimes, change in leadership is exactly what needs to be done for companies to realize growth and development.

Reference

(1) "Integrien Continues to Advance Company Strategy with IT Industry Luminaries", Business Wire, March 18, 2010, http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100318005214&newsLang=en, (Accessed March 18, 2010).